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Practices · Retail, Consumer & D2C

Retail, Consumer & D2C · India · UAE · USA

Consumer-protection advisory for retail, FMCG, e-commerce, and D2C brands. Marketplace-platform structuring, advertising and labelling compliance, returns / warranty policy, customer-grievance frameworks, and the GST and BIS overlay that comes with selling to consumers.

Talk to a counsel How we engage Delivered via Counsel ALSP

Scope of Work

What We Deliver Under Retail, Consumer & D2C.

The named, recurring work an enterprise client engages us for in this practice. Adjacent matters are common, scoped on the call.

  • Consumer Protection Act 2019 and E-Commerce Rules compliance
  • Marketplace and platform structuring (private label, dropship, fulfilment)
  • Advertising standards (ASCI), labelling, packaging, and weights & measures
  • Returns, warranty, and customer-grievance policy frameworks
  • BIS, FSSAI, and Legal Metrology compliance
  • Influencer, creator, and brand-ambassador agreements

Who it's for

The Buyer Profile.

D2C brand founders; retail and FMCG companies; e-commerce platforms and aggregators; quick-commerce operators; influencer and creator-economy platforms.

Regulators & Frameworks

Bodies and frameworks we operate under.

  • Department of Consumer Affairs
  • ASCI
  • FSSAI
  • BIS
  • Legal Metrology

How we engage

From Scoping Call to First Deliverable.

  1. 01

    Scoping call

    A 45-minute conversation to understand your matter, jurisdictions, and operating cadence. Initial calls are nominal.

  2. 02

    Engagement letter

    Scope, fees, escalation paths, and SLAs in writing within 2-5 business days.

  3. 03

    Onboarding

    Secure document handover, system access, named counsel allocated.

  4. 04

    Delivery & reviews

    Monthly drumbeat for retainers, quarterly business reviews where the matter calls for it.

Retail, Consumer & D2C, Frequently Asked

Questions buyers ask before engaging.

Do you advise D2C founders on consumer-protection compliance?

Yes. Returns and refund policy, customer-grievance redressal officer designation, ASCI ad-claim review, and the platform-side compliance that the Consumer Protection (E-Commerce) Rules 2020 require.

Can you handle FSSAI and labelling work for FMCG?

Yes. FSSAI licensing, label review against the Food Safety and Standards (Labelling and Display) Regulations, BIS hallmark compliance for jewellery, and Legal Metrology pre-packaged-commodity rules.

Do you draft influencer and creator agreements?

Yes. Brand-ambassador, influencer-marketing, content-licensing, and morality-clause structuring, including the ASCI guidelines for influencer disclosure.

General questions on engagement, security, and procurement live on the FAQ page.

Related Practices

Buyers of Retail, Consumer & D2C Often Also Engage On.

Data Protection & Privacy

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India DPDP Act, EU GDPR, UK GDPR, and sector frameworks (HIPAA, PCI-DSS where in scope). Data-protection-impact assessments, DPA negotiation, cross-border transfer mechanisms (SCCs / DPDP equivalents), and incident-response playbooks.

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Commercial Contracts

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Drafting, redlining, negotiation, abstraction, and obligation tracking across MSAs, NDAs, distribution agreements, channel-partner contracts, vendor and supply-chain documentation, and cross-border JVs. Standalone or as a managed CLM.

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Intellectual Property

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Patent and trademark filings, prosecution, opposition, and litigation. Copyright and trade-secret protection. IP due diligence on M&A and licensing transactions. Portfolio management and docketing as a managed-service deliverable.

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Bring Us the Retail, Consumer & D2C Matter.

First conversation is nominal. Engagement letter in 2-5 business days. NDAs / DPAs returned within two business days.

Talk to a counsel → inquiry@lawcrust.com