Trademark Lawyer Austin Protecting Indian Businesses’ Brand Identity

In today’s highly competitive international marketplace, trademark protection is not a luxury it is a legal and business necessity. For Indian-origin entrepreneurs, startups, and high-net-worth NRIs expanding into Austin and other U.S. cities, working with a trusted trademark lawyer Austin based is critical for building and safeguarding brand value across jurisdictions.

Why Indian Businesses in the U.S. Need Trademark Lawyer Austin Support

Indian businesses entering the U.S. face the challenge of navigating two legal systems India’s first-to-file regime and America’s first-to-use model. A knowledgeable Austin trademark attorney helps clients register with the United States Patent and Trademark Office (USPTO), monitor their trademarks, enforce rights against infringers, and handle global filings under systems like the Madrid Protocol.

With global trademarks, legal mistakes can cost millions. For instance, failing to register your Indian brand in the U.S. may allow someone else to legally own your brand name in America. An experienced trademark lawyer Austin provides customised solutions that protect your identity globally.

1. Legal Framework: U.S. and Indian Trademark Laws

In the U.S., trademarks are protected under the Lanham Act, which governs federal registration and enforcement. The USPTO requires all foreign-domiciled applicants (including NRIs and OCIs) to be represented by a U.S.-licensed attorney a rule in effect since August 2019.

In India, the Trade Marks Act, 1999 continues to evolve. The Trade Marks (Holding Inquiry and Appeal) Rules, 2024 were introduced to make registration simpler and faster, strengthen protection, and officially recognise non-traditional marks like colours, sounds, and motion marks.

Indian courts have also supported the transborder reputation doctrine, acknowledging the global footprint of Indian-origin brands.

2. Recent Legal Developments That Impact NRIs and OCIs

A landmark 2025 ruling by the Delhi High Court in Himalaya Wellness v. Abony Healthcare enforced a permanent injunction on deceptively similar marks, highlighting India’s stricter approach to brand protection.

Meanwhile, the U.S. USPTO continues to tighten its standards, requiring more detailed proof of actual use and ongoing compliance. Both these trends reinforce the need for strategic, dual-jurisdiction legal guidance from a skilled intellectual property lawyer Austin based.

3. International Filing: Madrid Protocol and Beyond

NRIs and OCIs can benefit from the Madrid Protocol. It allows trademark protection in over 120 countries through a single application.. However, enforcement and acceptance still depend on local law. Hence, having an expert trademark lawyer Austin with global IP experience ensures both compliance and strategy.

Conclusion: Safeguarding Indian Brands in Austin and Beyond

For Indian-origin entrepreneurs, startups, and NRIs expanding into the U.S., trademark protection is not just about legal compliance it’s about preserving identity, credibility, and long-term business value. The complex intersection of Indian and U.S. trademark laws, combined with evolving global IP standards, makes it essential to work with an experienced trademark lawyer in Austin who understands both systems.

About LawCrust Legal Consulting

LawCrust Legal Consulting, a subsidiary of LawCrust Global Consulting Ltd., is a trusted legal partner for NRIs and Indians across the globe. Backed by a team of over 70 expert lawyers and more than 25 empanelled law firms, we offer a wide range of legal services both in India and internationally. Our expertise spans across legal finance, litigation management, matrimonial disputes, property matters, estate planning, heirship certificates, RERA, and builder-related legal issues.

In addition to personal legal matters, LawCrust also provides expert support in complex corporate areas such as foreign direct investment (FDI), foreign institutional investment (FII), mergers & acquisitions, and fundraising. We also assist clients with OCI and immigration matters, startup solutions, and hybrid consulting solutions. Consistently ranked among the top legal consulting firms in India, LawCrust proudly delivers customised legal solutions across the UK, USA, Canada, Europe, Australia, APAC, and EMEA, offering culturally informed and cross-border expertise to meet the unique needs of the global Indian community.

From India to Austin: Strategic Trademark Protection for Global Businesses